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Search has changed. Travellers no longer just scroll search results - they ask AI. Through SEO, GEO and AIO, we make sure your business is visible and recommended across Google, ChatGPT, Perplexity and other AI-powered search experiences.
Search has changed. Travellers no longer just scroll results pages - they ask AI. Google's AI Overviews, ChatGPT, Perplexity and voice search are now answering questions your guests used to Google themselves. We make sure your property is the answer they get.
Technical SEO & On-Page Optimisation
GEO - Generative Engine Optimisation
Content Strategy & SEO Copywriting
Local SEO & Google Business Profile
Keyword Research & Competitive Analysis
We uncover what’s working and where growth opportunities exist.
We then build a strategy to improve your search and AI visibility.
Next we optimise your website, content and conversion pathways.
Finally we track performance and continuously refine the strategy.
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SEO improves your visibility in traditional Google search results, while GEO and AIO help hotels, travel and tourism brands appear in AI-powered answers, recommendations and discovery platforms like ChatGPT, Google AI Overviews and Perplexity.
SEO and AI visibility strategies are long-term investments. Some improvements can happen quickly, but meaningful growth in rankings, visibility, enquiries and direct bookings typically builds over several months through consistent optimisation and content improvements.
No. We work with hotels, resorts, tourism operators, attractions, tour companies, holiday parks, lifestyle brands, travel businesses and aged-care providers across Australia and New Zealand looking to increase direct revenue and improve digital visibility.
We combine 22+ years of travel and tourism digital marketing experience with expertise in SEO, AI visibility, paid media, CRO and website strategy - all focused on helping brands grow direct bookings and reduce OTA reliance.
Our services can include technical SEO, AI visibility optimisation, content strategy, CRO, schema markup, website improvements, analytics, keyword research, digital PR and ongoing optimisation to improve visibility across both search engines and AI platforms.