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Paid media that pays back

We plan, build and optimise campaigns across Google, Meta, TikTok, LinkedIn and metasearch to drive bookings, leads and revenue - not just clicks. Whether you're defending direct revenue against OTAs or scaling new customer acquisition, we make every line item count.

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Who we work with

HOTELS & ACCOMMODATION

Direct revenue, defended against the OTAs

Smarter bidding on brand, generic and metasearch terms so the highest-value bookings come direct - not via
aggregators.

HOTEL

ROAS, tripled

We restructured a xxx hotel group's Google Ads and metasearch programs and tripled return on ad spend inside a single quarter

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TOURISM OPERATOR

Filling seats through every season

Demand shaping across peak, shoulder and low season - paid programs built around the way travel buyers actually plan.

ADVENTURE TOUR

Always-on acquisition for tours and attractions

Full-funnel paid for tour operators and attractions measured on tickets sold and experiences booked, not impressions served.

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Paid Ads

Every click costs. We make every click count.

Paid media is the fastest lever you can pull - but only when it's set up properly. We run fullfunnel paid campaigns across search, social, video, programmatic and metasearch, all underpinned by clean tracking, accurate attribution and a relentless focus on commercial outcomes. No vanity metrics. Just bookings, leads and revenue.

  • calendar icon Google Ads - Search, Performance Max, YouTube & Demand Gen
  • calendar icon Meta, TikTok & LinkedIn
  • calendar icon Metasearch - Google Hotel Ads
  • calendar icon Programmatic display & retargeting
  • calendar icon Conversion tracking, GA4 & server-side tagging
  • calendar icon BING Ads - Microsoft Ads
About Us
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TOP10 Holiday Parks

Without Fastrack, we would not be where we are today.

How we work

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    Audit & Opportunity Analysis

    A forensic review of accounts, spend, structure, attribution and creative.

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    Media Strategy & Planning

    A platform-by-platform plan mapped to revenue or pipeline targets - not impressions

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    Build & Activation

    Campaigns structured around the platform's algorithms, with full conversion tracking in place.

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    Optimisation & Reporting

    Daily, weekly and monthly optimisation cadences with clear, commercially focused reporting

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Benefits

Why work with Fastrack on Paid Ads

A smarter media mix, a cleaner cost per acquisition and full visibility over where every dollar goes. Our paid programs are built to scale profitably - and to keep doing it.

Bookings & Revenue

Direct channel growth that compounds

Lower cost per booking, stronger ROAS and a paid program that supports - not cannibalises - your other
channels.

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Performance

Move budget where it works hardest

Real-time visibility on what's working, what isn't and where the next opportunity lies. 

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Questions

Everything you need to know

What platforms do you run paid campaigns on?

Google Ads, Microsoft Ads, Meta (Facebook & Instagram), TikTok, LinkedIn, programmatic display, YouTube and Google Hotel Ads.

What's a realistic timeframe to see results?

For paid search and metasearch, meaningful improvement usually shows in the first 30–60 days. Paid social typically takes a little longer to find the right audiences and creative - but the gains compound from there.

Do we need to commit to a minimum spend?

Not with us. We work to the budget that makes commercial sense for your goals - and we'll tell you honestly if the budget isn't enough to move the needle.

How do you measure success?

On the metrics that matter to your business - bookings, leads, revenue, ROAS and cost per acquisition. Not clicks or impressions.

Can you take over our existing accounts?

Yes. We start every engagement with a full audit of your existing accounts, then restructure or rebuild as required to lift performance.