Capital Hotels

Hotels

About

Who are they?

Capital Hotel Group is one of the largest accommodation providers in Canberra, boasting almost 500 rooms, suites and apartments across three properties. The locally owned and operated company includes iconic properties such as Avenue Hotel, Deco Hotel, and Pavilion on Northbourne, each conveniently and centrally located throughout the nation’s capital.

Key outcomes

What we've achieved for Capital Hotels

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Google Ads Revenue

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SEO Conversions

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Direct Bookings Ratio

The Process

How we did it

Capital Hotels were looking for a full-service digital marketing agency specialising in the hotel and travel industry to outsource their digital marketing and to support their current Digital Marketing Manager. Operating within a highly competitive and seasonal market, Capital also faced a significant increase in the share of property bookings being made through Online Travel Agents (OTAs).

For more than seven years, Fastrack has served as Capital Hotel’s fully outsourced digital marketing partner. Throughout this extensive collaboration, we have deployed modernised websites across their entire portfolio of businesses - including their individual restaurants - leveraging contemporary UX/UI practices specifically designed to maximise direct bookings.

Testimonials

What they said

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The results to date

Fastrack to success

Month-on-month, all Capital Hotel properties achieve a ratio of over 70% direct bookings compared to via OTAs. Since the launch of their new website, conversion rates have improved and SEO has brought in almost half of the traffic to the website. Click through rates for their email campaigns constantly achieve over 60% open rate and over $500 thousand is generated per month from email campaigns alone.

Next Project

BIG4 Holiday Parks Gold Coast

A combined SEO and Google Ads strategy helped this Gold Coast favourite stand out in one of Australia's most competitive accommodation markets - lifting conversion rate by 50%+ and driving 30x ROAS on paid media.

Take a Look

Like what you see?

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