Increase in conversion rate
Organic rankings for major keywords
Increased website engagement rate
Project Start
Deliverables:
2023
Website Design
Customer Journey
Booking Flows
UX/UI Design
Branding
Website
Booking engine integration
CRM Integration
SEO
Consultancy
Alloggio is Australia and New Zealand’s largest holder of professionally managed holiday homes. Alloggio, Italian for ‘accommodation’, operates an exclusive professionally managed holiday homes across Australia and New Zealand’s most beautiful coastal, hinterland and regional locations.
Alloggio required a streamlined website to incorporate their entire property portfolio. This includes integration with booking systems, showcasing destinations and promoting their brand to property owners. With a large property listing that spans across Australia and New Zealand, Alloggio required we website with exceptional UX/UI to assist users find their next holiday destination.
The solution, including the website, was designed and built with SEO at its core and launched with a comprehensive SEO strategy supported by ongoing monthly optimisation. Fastrack’s UX/UI and web development team delivered a fully integrated eCommerce platform that brought together all Alloggio brands and hundreds of properties across multiple destinations into a single, high-converting website.
alloggio.com.au
The new website significantly improved usability and made it easier for guests to discover accommodation across Australia and New Zealand. Supported by a comprehensive launch SEO strategy and ongoing monthly SEO, Alloggio quickly achieved top-five rankings for highly competitive search terms, including Gold Coast accommodation and Byron Bay accommodation.
