Total Revenue though Organic Search
Improvement in Website Conversion Rate
Average Google Ads ROAS
Project Start
Deliverables:
2018
Vulcan Hotel is a boutique heritage hotel located in Ultimo, just minutes from the CBD of Sydney - catering to both business and leisure travellers visiting Sydney. The hotel was recognised with the Booking.com Traveller Review Award in 2026, highlighting its commitment to outstanding guest experiences and consistently high guest review scores. Since 2018, Fastrack Digital has partnered with Vulcan Hotel to strengthen its digital presence and drive direct bookings through strategic digital marketing.
Like many independent hotels, Vulcan Hotel faced strong competition from large booking platforms and major hotel brands. To remain competitive, the hotel needed to strengthen its digital presence and capture more direct bookings from travellers searching online. However, an outdated website limited online conversions, organic search visibility was low, and there was growing reliance on third-party booking platforms. Additionally, email marketing was underutilised, leaving opportunities to better engage past guests and drive repeat bookings.
Fastrack Digital executed an integrated hotel marketing strategy combining a fully optimised website, SEO, paid advertising, and email marketing. The new mobile-friendly website with faster load speeds converted visitors into direct bookings, while ongoing SEO improved visibility for travellers searching for accommodation in Sydney. Google Ads targeted high-intent searchers with branded and generic keywords and conversion-focused bidding, capturing travellers ready to book. Email campaigns engaged past guests through seasonal promotions, exclusive offers, and repeat booking incentives, strengthening direct customer relationships.
The long-term partnership with Vulcan Hotel delivered strong performance improvements while supporting its reputation for exceptional guest experiences. Conversion-focused website design increased the average conversion rate to 2.5%, a 30% year-on-year rise. SEO drove 26% of traffic and 49% of revenue, showing the value of long-term organic investment. Email campaigns achieved 75% engagement, reflecting strong guest loyalty, while Google Ads generated 44% of revenue with an average ROAS of $11, meaning every $1 spent returned $11.
If your hotel or hospitality business wants to drive more direct bookings, boost SEO visibility, and maximise digital marketing ROI, Fastrack Digital can deliver results.
Our proven strategies combine SEO, Google Ads, website conversion optimisation, and targeted guest marketing to generate measurable revenue growth and long-term online success.
