About

Located in the heart of the Gold Coast, BIG4 Gold Coast Holiday Park is one of the region’s premier family-friendly accommodation destinations. Known for its award-winning facilities, modern cabins, caravan and camping sites, and proximity to the Gold Coast’s iconic theme parks and attractions, the holiday park attracts thousands of travellers each year seeking a memorable Queensland getaway.

BIG4 Gold Coast Holiday Park wanted to boost website visibility and exposure. Their main goal was to increase direct bookings and attract new users to their website.

What They Required

The Gold Coast accommodation market is highly competitive with holiday parks, resorts, hotels and short-term rental platforms all competing for visibility in search results. BIG4 Gold Coast Holiday Park needed to improve website's conversion performance and maximise their return on digital marketing investment.

The Strategy

Fastrack Digital implemented a combined SEO and Google Ads strategy to capture high-intent travellers searching for Gold Coast accommodation. SEO efforts focused on technical improvements, on-page optimisation, and content expansion to boost visibility for competitive holiday park keywords. Simultaneously, Google Ads campaigns targeted travellers ready to book, with ongoing optimisation ensuring strong performance and measurable results.

The Results

Since partnering with Fastrack, BIG4 Gold Coast Holiday Park has seen strong improvements in website performance and revenue. Website Conversion Rate increased by over 50% year-on-year, reflecting higher traffic quality and stronger booking intent. Organic search became the largest revenue driver, delivering 55%+ of total website revenue. Google Ads consistently achieved $30+ ROAS, contributing around 30% of total revenue.

Together, SEO and paid media have helped capture high-intent travellers throughout the booking journey while maximising the value of both organic and paid traffic channels.