Set across 160 hectares of Gold Coast hinterland, Gwinganna Retreat & Spa is an award-winning destination offering fully inclusive wellness retreats in nature.
With several retreat formats, accommodation options and experiences available, Gwinganna engaged Fastrack Digital to map and improve the customer booking journey on the website and establish more reliable digital performance reporting.
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The project gave Gwinganna greater visibility into how its current digital activity contributes to bookings
Gwinganna’s website contained a wealth of information, but the journey between research and booking was difficult to navigate, particularly for guests unfamiliar with the retreat model or who were unsure where to begin.
There was also a gap in performance reporting as bookings were completed through a third-party platform without cross-domain ecommerce tracking for Google Analytics. This made it difficult to accurately and reliably attribute marketing outcomes to their channels.
A Retreat Finder widget was introduced to the website navigation to provide guests with a clearer starting point for exploring experiences most relevant to their needs.
Fastrack built the custom retreat finder with search logic and user-friendly update functionality to transform the research process into a more guided and approachable journey.
Fastrack conducted an audit of Gwinganna’s tracking setup in Google Analytics, alongside Google Tag Manager and the external booking platform.
Cross-domain and ecommerce tracking were configured to connect the website journey with booking activity, closing a significant gap between marketing performance and revenue reporting.
A custom Google Data Studio dashboard was set up bringing in website, SEO, paid search and social performance into one central view to provide a clearer source of truth for monitoring traffic, conversions, and revenue.
The new reporting framework gave Gwinganna:
How Fastrack Digital fixed a critical measurement gap and helped drive double-digit growth in direct bookings through SEO, SEM and GEO.