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Site Wireframes
Customer Journey
Booking Flows
UX/UI Design
Branding
Consultancy
Audits
Project Support
Training
SEO Technical
SEO Content
SEM Search
Industry Insights
Ranking Reports
Consultancy
By now we had a much clearer understanding of the challenges this large global organisation was facing. The objectives remained the same - to increase revenue - but the approach needed to evolve. Quality of delivery and keeping to the highest standards Fastrack demands was proving a challenge.
Each step of the project delivered real results in a timely manner. The approach allowed senior management to improve their decision-making process, in turn, allowing Fastrack to progress to the next marketing challenge. A significant overhaul of digital assets allowed Fastrack to quickly achieve the standardising of Apollo’s brands and websites, with the in-house team now adequately up-skilled to continue the design implementation.
By correcting all Google penalties previously incurred, Fastrack were able to successfully return the website to page 1 of Google (SES) for high volume within a few weeks. Through the delivery of high performing, locally targeted, SEM campaigns, Apollo achieved results well in excess of any other campaign ever run across any channel.
In an ever-changing digital climate, Apollo struggled to keep up-to-date with the evolving technologies. Apollo required a team of industry experts to instil a firm knowledge and best practices across all marketing channels. Apollo required the professional guidance of Fastrack to customise a new digital strategy across visual design, SEO, SEM, through to website consultancy and PR. The challenge for Fastrack lied in reversing the years of poor performance and setting a new set of standards for Apollo to work towards.
Fastrack guided Apollo through each issue one by one through a process of discovery, consultancy and project management. By pin-pointing areas of weakness, Fastrack were able to steer Apollo onto a profitable path after years of poor performance. To address their lack of direction and delivery on particular marketing objectives, Fastrack implemented a strict project management standard to ensure quality of work. In turn, this ensured internal teams were implementing best practices and not ‘skipping’ vital steps in the process.
