Spicers Retreats

spicers logo 2

Project Start


2023 - Ongoing


Customer Journey

Booking Flows


SEO Technical

SEO Content


Local Search

Link + Citation Building


Industry Insights

Channel Reports

Ranking Reports




Spicers Retreats are one of Australia's leading boutique accommodation providers with luxury retreats and experiences in some of Australia's most unique locations. Previously owned by the Turner family (founders and major shareholders of The Flight Centre Group), it was recently acquired by global accommodation investment firm, Salter Brothers

Spicers Sangoma Retreat external driveway

Being specialists in the boutique accommodation sector, Fastrack's expertise in this highly competitive market, made them a clear choice.

The Challenge

Operating in a very specialised and competitive sector of the luxury accommodation sector, with most of their properties having stand-alone restaurants with unique offerings, Spicers required an overarching SEO and Content Strategy with a focus on a local search strategy for their restaurants.

By also being in a highly competitive and highly seasonal market, with also a large percentage of their bookings for each property being made via Online Travel Agents (OTAs), one of the requirements was also to obtain more bookings directly.

Sangoma018 1055x615 c default
spicers retreats announce private collection by spicers 155547 3
Spicers Guest House v2

The Solution

Initially we implemented a robust Local Search Campaign which included a review of their NAP/Citation consistency together with local citation building and an advanced building and outreach program with also a focus on Google My Business review and optimisations.

This was followed recently with an over-arching SEO strategy for the Spicers Retreat website which included both on-site and off-site optimisation strategies and content updates.

spicers website feature
The walkway to Spicers Clovelly Estate

What we achieved

After 2 months of SEO Local Search optimisations, Spicers Retreats individual restaurants rankings moved up into the top 3 positions on Local Search. To date most restaurants now appear in postion 1 or 2.

Overall website rankings have seen improvements month after month with many individual locations appearing in either postion 1 or in the top 5.

Start a project