Google Completes November 2023 Core Update: What Hotel and Travel Brands Need to Know

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By Chris Sears

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Google Completes November 2023 Core Update: What Hotel and Travel Brands Need to Know

The November 2023 core update from Google, the fourth one this year, has finished rolling out. This update began on November 2, 2023, shortly after the completion of the October 2023 core update, which rolled out from October 5 to October 19.

The November update concluded on November 28, 2023, after a 26-day rollout period.

Key Observations:
This update, like previous core updates, had a significant impact on ranking volatility and received complaints from SEOs. It started strong and immediately affected many sites.

Simultaneous Update: It's important to note that the Google November 2023 reviews update began on November 8, 2023, and is still ongoing. While both updates occurred simultaneously, their impacts were felt at different times by websites.

Why it Matters:
Hotel and travel brands should pay attention to Google algorithm updates as they can affect their performance in search results. Any changes in rankings resulting from core updates, whether positive or negative, can influence organic traffic, conversions, and revenue.

What to do if Affected:
In the past, Google has advised that there are no specific actions to recover from a negative impact caused by a core update. It may not indicate any issues with your web pages. Google has provided a list of questions to consider if your site is hit by a core update. They have also mentioned that some recovery may occur between core updates, but the most significant change usually happens after another core update.

Stay informed by contacting Fastrack Digital and be prepared to adapt to these updates for optimal website performance and visibility in search results.

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