Free Workshop

How Guests Will Book Travel in an AI-Word - The Future of Direct Bookings AI Workshop

You're Invited!

AI search is transforming the way people discover and book accommodation, tours, and experiences. From Google AI Overviews and ChatGPT to TikTok and OTAs, travellers are no longer following a simple path to purchase  - and this is reshaping the way hotels, travel, and tourism businesses get found online.

This free workshop will help you understand the changing booking journey and what you can do now to stay visible and drive more direct revenue.

 What you will learn:


 How traveller search and booking behaviour has changed forever
 The rise of AI search - and why GEO is the new SEO
 Which platforms are influencing travellers: Google, TikTok, OTAs, AI assistants

 How to ensure your business is visible and recommended by AI
 Practical steps to make your website and content “AI-ready
 Action plan: 5 things you can do now to get ahead

 

 When:

 

Register Auckland 14 October, 5-7pm
Register Christchuch 15 October, 5-7pm

 

 

 About your Workshop Presenter

 

Adrian Caruso

Adrian Caruso is the Founder and Managing Director of Fastrack Digital, Australia's and New Zealand's leading hotel, travel and tourism digital marketing agency. A recognised Direct Revenue Growth Expert and AI & Digital Marketing Leader, Adrian has helped some of New Zealand's top hotel and travel brands transform their digital performance - often doubling direct bookings and revenue through data-driven strategy, technology and creativity.