In the beginning

In 2016 we met with David Ovendale, the CEO from TOP 10 Holiday Parks. He outlined his vision and challenges that the business faced. One of the main struggles was the website itself. It had become dated and was underperforming, caused by significant changes in technology and customer expectations.

We realised a new website would be the ideal time to refresh the brand and overall presentation.

How we helped

We initially analysed the existing customer journeys to highlight the main bottlenecks. Together with the TOP 10 team we reviewed the goals, budgets and timescales to produce a website build strategy. During the planning phase we covered the usual topics such as booking pages, number of clicks to book and menu designs but we also added our strategic insights to show David a roadmap to continue growing the book direct strategy over the next few years.

Today we even collaborate on business processes to continually improve efficiency ensuring our clients future digital success. Through challenging times, we have successfully helped TOP 10 grow sales and maintain strong presence.

Once the new website was built digital marketing initiatives kicked off – covering SEO & SEM.

What TOP 10 say

“After an extensive search for a digital partner to help drive forward the next phase of our digital upgrade, we settled on the Fastrack Digital based in Brisbane.

From a pedigree short list, they stood out because of their deep understanding of our sector, married with strong consumer insights, a future focus to their website build approach and a strong technical and support team to guide us through the process.

Our faith in their capability has been repaid in spades with the website exceeding our expectations and goals across all metrics. I would unreservedly recommend them to anyone contemplating redeveloping their website and digital offering.”