Bachcare
Bachcare offers a range of high-quality holiday homes, baches and apartments all across New Zealand. From coastal retreats to rural homes, Bachcare has over 2000 properties to offer. Not only providing holidaymakers with exceptional stays, Bachcare also provides holiday home management services to owners of investment properties and also those looking to invest.
Bachcare approached Fastrack Digital as they were looking to boost website visibility and exposure due to the drop in New Zealand’s market demand post-covid. They needed assistance with a budget-efficient digital marketing strategy and implementation. Their main goal was to boost direct bookings and increasing owner enquiries to grow their property collection.
For SEO, we conducted on-site and off-site optimisation by expanding on-page content alongside meta-data updates. We also established a backlinking strategy for Bachcare and did some content marketing.
For SEM, we consolidated campaign assets and did a full optimisation of existing ads: refreshing & updating advert copies, images and other campaign assets. We also did a keyword review and implemented a new budget strategy.
Within a few months of onboarding, we reduced their CPA by 29.3% and increased their conversions by 43.91%. SEO brought in 17.7% more traffic to the website, and increased revenue by 5%.
