By Fastrack Group
It is normal nowadays for hotel guests to expect certain things in a hotel room such as clean sheets, a hot shower and a good night’s sleep. Some things which were previously only seen by hotels as perks and freebies, are now expected, even at 2 & 3 star hotels.
One of our big bugbears is finding WiFi costs extra (or is of poor quality), a common disgruntle among many hotel users. Guests are now expecting this for FREE with unlimited usage!
With this in mind our Search Marketing team at Fastrack have been looking at how searches for certain freebies have evolved over time and it’s important to note that the search trends are showing people care far more about parking and WiFi, than a free minibar.
The following are growing search trends:
Nice-to-have extras (these don’t have great search traffic, but keep guests happy)
With hotel guests across the industry expecting free WiFi and free parking those “freebies” aren’t going to gain any extra thanks or mentions on Facebook but there’s a lot of potential for extra social coverage for the hotel if perks or treats such as a free drink on arrival or a free tour of a city can be arranged.
If you are in the accommodation business… what does you for free?