Search Engine Optimisation is a digital marketing strategy that aims to improve the quality and quantity of website traffic to your website through boosting your search engine rankings and making it easier for your customers to find you online. In modern day business, SEO is a must-have, and arguably the most effective ways to guarantee your business has a strong online presence.
Here are one of our strategic SEO partner's, Launch North’s, top 5 SEO tips for 2021:
The Google algorithm is so smart, and its intelligence only grows by the minute. It is continually using human input to gain an advanced understanding about the way we humans think and search. However, as the algorithm has developed and adapted over the years, it has become impossible to outsmart the search engine through any loopholes. Make sure you are writing your content for your users first, and then search engines, not the other way around!
When writing content for your website, your primary concern should be to provide your audience with relative, valuable content that answers the intent of their search. Focus on writing engaging and fundamentally naturalistic content while including keywords where they fit.
The foundation of improving your rankings on search engines is built on the specific keywords you are targeting. These keywords are the basis of the entire SEO process, and without targeting them correctly you won’t get the results you are seeking. Target specific keywords that are at the centre of your organization’s offerings and purpose. In 2021 keyword targeting is not about squeezing them into every sentence possible – however, it is quite the opposite. Use keywords where they naturally fit so they do not disrupt the readability of your content.
Crease a positive experience for your website’s visitors. Start with making sure your site’s navigation is easy to use and simple – frustrating your users will increase your bounce rate and decrease your conversion rate. Check for errors such as broken links, error pages, and complicated site structures that will turn people away from using your website. Easy navigation and a positive user experience is not only beneficial to your visitors, but it also allows Google’s crawlers to scan your content and determine your rankings. Ensure you have your visitors in mind when optimising for search engines.
Another key factor in improving your search engine rankings is link-building. Having other domains link to your website is valuable in boosting your domain and URL ratings which measure your site’s authority. Building your website's authority through backlinks boosts your ability to increase the rankings for your targeting keywords. Reach out to other websites in the same industry and ask if you can provide value to their visitors in exchange for a link back to your site.
Optimising your website’s speed is super important to your boosting your search engine rankings. Regardless of the purpose of your website, it must be quickly accessible and easy to use. In 2021, your users expect instantaneous information and results; simply, if your website takes too long to load, your visitors will leave.
For a review and audit of your website's SEO performance and where it can be improved, contact us.